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Sony Thinks ‘Ghostbusters’ Had Great Box Office Opening, but Everyone Else Is Skeptical

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[dropcap]S[/dropcap]ony is saying Ghostbusters‘ opening weekend was a hit, but they may be a little biased.

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Hooray for us! …or maybe not.

The reboot of the 1984 classic earned about $46 million domestically this weekend. Though this was a highly anticipated film due to the first one’s popularity, the film still didn’t manage to make the number one spot on the charts. Instead, it came in second to The Secret Life of Pets, which pulled in $50.5 million even though it was already in it’s second week.

Ghostbusters, despite being a remake of a popular classic, also had to face off against a lot of backlash. Some people were flat out against having the main for characters be women rather than men, as they were in the original. The first trailer for the film became the most disliked trailer on all of YouTube.

Related: Review: ‘Ghostbusters’ is All Female, All Nostalgic and All Cliche

Despite not making number one on the charts, the opening wasn’t too horrible. Paul Dergarabedian, a senior media analyst at comScore, said nostalgia helped it to do okay.

Ghostbusters’ debut proves that the power of the brand, the notalgia factor and the appeal of the female cast held more sway with audiences than the critical barbs thrown at the movie,” he said. “Audiences just wanted to go out and have a good time and as a new film in theaters it offered up something appealing and fun.”

Ghostbusters Review MovieSpoon.com

Will killing more ghosts earn us more money?

He added, “This can be considered a spiritual (pun intended) win for a film that has been the subject of much debate and heated discussion.”

Josh Greenstein, president of worldwide marketing and distribution at Sony, also thinks the opening is a good one. “We are ecstatic with this opening,” he said. “We have successfully restarted an important brand.

However, doubters think the $46 million opening isn’t nearly high enough since Ghostbusters had an estimated budget of $144 million. Marketing efforts are estimated to cost an additional $150 million, meaning Ghostbusters will have to make over $300 million just to break even.

Box office analyst Jeff Bock says Sony might not really realize what’s going on here. “I know Sony is crowing about it being a great opening for a comedy, but the entire Ghostbusters legacy is what’s at stake here, and it’s not looking good,” he said. “This was supposed to be a blockbuster. Sony definitively did not launch a franchise, and seemingly they might be the only ones that don’t know it.”

MovieSpoon Staff


Box Office

“First Man” Fumbles In Crowded Weekend, “Venom” Drops and Tops

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October is proving to be a crowded month for genre pictures and Oscar-worthy films. As such, it’s astounding that a superhero film has managed to set records for the month. Venom, Sony’s Marvel movie about the anti-hero, continues to be at #1 in its second weekend with a weekend gross of $35 million. This brings its domestic total to a towering $142.8 million, covering its $100 million budget. Once again, not far behind it is A Star is Born, the musical drama with Bradley Cooper and Lady Gaga, ends up at #2 with a weekend gross of $28 million, the domestic total sitting at $94 million, still great for a $36 million budget.

There were a host of new releases this weekend but weren’t as successful as they trailed behind the top two. First Man, the Neil Armstrong movie starring Ryan Gosling, only made $16.5 million, a major disappointment for the $59 million film. Just beneath it was Goosebumps 2: Haunted Halloween, a sequel to the 2015 family horror film based on the books by R.L. Stine, coming in close with $16.2 million. Further down was Bad Times At The El Royale, the all-star ensemble campy thriller, making $7.2 million. Expanding for the weekend was The Hate U Give, the racially charged drama, but the expansion to over 200 more theaters did little to push it up the chart, making $1.7 million.

Though Venom took the big dip for the weekend with a 55% drop, it still ended up being the biggest money-maker of the weekend. It’s no surprise that the other big drop was for The House With A Clock In Its Walls falling 45% because there’s not exactly enough room for two Jack Black scary family comedies. Both Smallfoot, the animated comedy with the voice of Channing Tatum, and Night School, the education comedy starring Kevin Hart, each had only 35% drops. But it was ultimately the comedy A Simple Favor that took the biggest hit of dropping 59% to #10 in the box office.

View the full top 10 of the weekend box office below:
Venom ($35,700,000)
A Star Is Born ($28,000,000)
First Man ($16,500,000)
Goosebumps 2: Haunted Halloween ($16,225,000)
Smallfoot ($9,300,000)
Night School ($8,035,000)
Bad Times At The El Royale ($7,225,000)
The House With A Clock In Its Walls ($3,975,000)
The Hate U Give ($1,765,000)
A Simple Favor ($1,380,000)

Next weekend will be far less crowded with a heavy-hitter horror film aiming for the top spot. While The Hate U Give will be expanding even more into 2,300 theaters, the new Halloween, starring Jamie Lee Curtis, will be hitting 3,700 theaters, presenting the biggest threat to Venom’s quickly draining box office.


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“Venom” Makes Big Debut, “A Star is Born” Close Behind

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Superhero movies have once again set a new record for delivering the highest of box office grosses for an October release. Venom, Sony’s solo movie for the Spider-Man villain starring Tom Hardy, premiered to an astounding first weekend domestic gross of $80 million. While not as massive a debut as Marvel’s earlier pictures this year of Black Panther and Avengers: Infinity War, but it’s still a very strong opening for a Sony superhero picture with a $100 million budget.

Also opening rather strong, despite receiving half the box office, is A Star is Born, the new musical drama remake starring Bradley Cooper and Lady Gaga. Thanks to the strong critic ratings and word of mouth, the film with plenty of Oscar buzz generated $41 million for its first weekend. Given the big response, expect the film to stick around for the month, perhaps even longer than Venom depending on next weekend’s drop-off.

Holding firm in the #3 slot is Smallfoot, the animated yeti comedy with the voice of Channing Tatum. Dropping only 35% from last weekend, Warner Brothers’ latest animated venture now has a domestic total of $42 million. Not a strong total for such an expensive animated film, but sure to have enough legs to stick around until the next major family film. Similarly, The House With A Clock In Its Walls, Eli Roth’s kid-friendly horror fantasy, is proving to hang in there with a 42% drop and a domestic total of $55 million, clearing its $42 million budget.

Don’t count out Night School, the class comedy starring Kevin Hart, fittingly neatly into the #4 slot with a domestic total of $46 million, easily toppling its $29 million budget. Other big money makers of the top 10 include the horror picture The Nun now sitting at $113 million and Crazy Rich Asians now at a rich $169 million.

Check the full top 10 box office weekend results below:

Venom ($80,030,000)
A Star is Born ($41,250,000)
Smallfoot ($14,900,000)
Night School ($12,275,000)
The House With A Clock In Its Walls ($7,295,000)
A Simple Favor ($3,435,000)
The Nun ($2,610,000)
Hell Fest ($2,075,000)
Crazy Rich Asians ($2,060,000)
The Predator ($900,000)

Next weekend will be a three-way battle of astronauts, assassins, and angry monsters. First Man, the astronaut biopic starring Ryan Gosling, will premiere in 3,500 theaters. Bad Times at the El Royale, the all-star ensemble of an intense thriller set at a hotel, will explode into 2,800 theaters. And Goosebumps 2, the sequel to 2015’s family horror film based on the books by R.L. Stein, will be unleashed into 3,400 theaters. Expect the battle to be a close call between First Man and Goosebumps, with Venom presenting the biggest challenge to topple.


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“Night School” Nets Number One, “Smallfoot” Makes Tiny Mark

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For the last weekend of September, it’s a pretty mild time of lukewarm films with lukewarm box office as we enter into the fall awards season. A few smaller films fought for the top spot of the meager money this weekend had to offer. Night School, the Kevin Hart-starring comedy, only made about $28 million to arrive at #1, though not a bad debut considering the $29 million budget. Debuting just behind it with $23 million was Smallfoot, Warner Bros’ animated yeti comedy featuring the voice of Channing Tatum. Not exactly a strong premiere for the animated feature which already has some competition for family entertainment and will have more come October.

Competing with the kids this weekend was The House With A Clock In Its Walls, the Eli Roth directed family fantasy starring Jack Black and Cate Blanchett. The film took in $12.5 million for its second weekend, to arrive at a domestic total of $44 million and clearing its $42 million budget. It may stick around come October where the kids want something more Halloween friendly, but the competition of Goosebumps 2 coming out may make that a taller order. And it may be a little early for Halloween films considering the premiere of Hell Fest, the slasher picture from Lionsgate, only made $5 million to debut at #6.

Despite the low opening for Smallfoot, it still looks like a good month for Warner Bros. The Nun, the latest Conjuring universe horror film, has now made $109 million domestically after four weeks, making the second most profitable entry in WB’s horror saga. Crazy Rich Asians, the romantic comedy hit from August, is still hanging in there with a domestic total of $165.6 million. Both films were made with relatively low budgets, making for great investments on WB’s part for horror and romantic comedies.

View the full top 10 box office results for the weekend below:

Night School ($28,000,000)
Smallfoot ($23,020,000)
The House With A Clock In Its Walls ($12,510,000)
A Simple Favor ($6,600,000)
The Nun ($5,435,000)
Hell Fest ($5,075,000)
Crazy Rich Asians ($4,150,000)
The Predator ($3,700,000)
White Boy Rick ($2,385,000)
Peppermint ($1,770,000)

Next weekend will see superheroes square off against singers. Venom, Sony’s newest Marvel movie based on the Spider-Man villain, will premiere big in 4,000 theaters. A Star is Born, the musical drama starring Bradley Cooper and Lady Gaga will debut in 3,500 theaters. Venom seems likely to take the weekend with a heavier theater count, but A Star is Born has been receiving rave reviews and the big word of mouth. Stay tuned to see how this plays out.


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